Hi, I’m Barlas!
If you’re passionate about crafting seamless digital experiences that make an impact, we already have something in common.
I’m a Senior Product Designer with a track record of transforming complex problems into intuitive, user-friendly designs. Over the years, I’ve worked across industries—from design agencies to e-commerce, media, and technology—designing scalable systems that enhance user engagement and drive measurable results.
My Design Philosophy
My approach? Data-driven design, user psychology, and storytelling.
I believe great design is not just about aesthetics; it’s about solving real user problems while aligning with business goals. As a multidisciplinary designer, I move fluidly across fintech, healthcare, and mobility products, whether it’s streamlining card ordering for a bank, redesigning a healthcare portfolio, or reimagining booking experiences for mobility solutions; my focus is always on impact.
What I Bring to the Table
🤖 Designed an AI-powered contract editor for Agreet, turning complex chat-based interactions (editing, commenting, risk review) into an intuitive cross-device experience.
💳 Designed an end-to-end virtual and physical card ordering flow for a digital bank, projected to reduce checkout drop-off by ~18% through upfront fee and delivery transparency.
🏥 Led a 360° healthcare portfolio redesign across three platforms, cutting new-brand design time by ~40% through a shared, modular design system.
📱 Revamped an EV charger booking flow, resulting in a 15% increase in completed reservations and a 6% drop in support tickets.
🔍 Ran in-depth user research & A/B testing, influencing key UX decisions and improving customer retention across multiple platforms.
🧩 Developed scalable design systems to unify the UI across web and mobile applications, ensuring brand consistency and reducing development time.
Explore My Case Studies
Curious about how I approach complex design challenges?
Take a closer look at my case studies, where I break down the process behind creating scalable, data-driven, and user-centred solutions — from initial research to final delivery.